him, and that's the rottenest trick anybody can play on anybody! You've
put him into a sort of moral deep-freeze. It's a dirty trick, Bill!"

"Look who's talking!" said Holden wearily. "I suppose the advertising
business is altruistic and unmercenary?"

"The devil, no!" said Cochrane indignantly. "We serve a useful purpose!
We tell people that they smell bad, and so give them an alibi for the
unpopularity their stupidity has produced. But then we tell them to use
so-and-so's breath sweetener or whosit's non-immunizing deodorant
they'll immediately become the life of every party they attend! It's a
lie, of course, but it's a dynamic lie! It gives the frustrated
individual something to do! It sells him hope and therefore
activity--and inactivity is a sort of death!"

Holden looked at Cochrane with a dreary disinterest.

"You're adjusted, Jed! But do you really believe that stuff?"

Cochrane grinned again.

"Only on Tuesdays and Fridays. It's about two-sevenths true. But it does
have that much truth in it! Nobody ever gets anything done while they
merely make socially acceptable responses to the things that happen to
them! Take Dabney himself! We've got a hell of a thing coming along now
just because he wouldn't make the socially acceptable response to having
a rich wife and no brains. He rebelled. So mankind will start moving to
the stars!"

"You still believe it?"