within the British Isles. This will save excessive freight rates, keep
down the costly-tariff "overhead," and get the benefit of all the
goodwill accruing from the employment of British labour.

A by-product of British exclusion is the inauguration of a
Made-in-England campaign. Buy a hat in Regent Street or Oxford Street
and you see stamped on the inside band the words, "British Manufacture."
This English crusade is more likely to succeed than our Made-in-U.S.A.
attempt, for the simple reason that the government is squarely behind
it.

This same spirit dominates newspaper publicity. You find a British
fountain pen glowingly proclaimed in a big display advertisement,
illustrated with the picture of men trundling boxes of gold down to a
waiting steamer. Alongside are these words:

"The man who buys a foreign-made fountain pen is paying away gold, even
if the money he hands across the counter is a Treasury note. The British
shop may get the paper; the foreign manufacturer gets gold for all the
pens he sends over here. What is the sense of carrying an empty
sovereign-purse in one pocket if you put a foreign-made fountain pen in
another?"

Behind all this British exclusion is an old prejudice against our wares.
There has never been any secret about it. I found a large body of
opinion headed by brilliant men who have bidden farewell to the
Hands-Across-the-Sea sentiment; who have little faith in the theory that
blood is thicker than water when it comes to a keen commercial clash.

What of the human element behind the whole British awakening? Will