deliver overnight. While his colleagues were frantically trying to get
their stuff in, he was getting all the business. The French like the
man who makes good.

This man met their expectations and to-day he stands at the top of the
selling heap.

More than this, he is building a factory on the outskirts of Paris where
he will make and assemble his product. Ask him the reason why he is
doing this, and he will tell you:

"First, it means good will; second, we will get the benefit of native
and cheap labour; third, we will be able to replace parts at once; and,
fourth, we will get inside the wall of the Economic Alliance."




IV--_The New France_


No matter how we heed the example of the few progressive Americans who
have successfully planted their business interests in France, we will
face a new handicap when the war ends. As in England, we will be bang up
against an industrial awakening that will mark an epoch. Coupled with
this revival will be an efficiency born of the war needs that will act
as a tremendous speeder-up.

In France this galvanised industrial life will be stimulated by a
brilliant imagination wholly lacking in the English temperament. It will