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Everybody's Guide to Money Matters: with a description of the various investments chiefly dealt in on the stock exchange, and the mode of dealing therein by William Cotton
page 89 of 144 (61%)
worthy, although some years since one of the
leading newspapers was imposed upon by its
agent, who took advantage of his position to
manipulate certain matters for his own ends.
Less scrupulous publications, however, are freely
made use of to influence the public, to cry up
or prejudice the markets and particular concerns.
The provincial broker, as a rule, limits his ad-
vertisement to the name and address of his firm,
with a quotation of the prices of a few of the
stocks mostly dealt in, and monthly, or quar-
terly, sends an extended list to his customers.
The outside broker who advertises himself freely
in the newspapers, as well as by pamphlets and
circulars, is to be avoided. He will invite you
to participate in his system -- always an in-
fallible one -- of operating. He will suggest
"options," "put and call," the "cover" system,
and other devices by which the inexperienced
may be mystified and beguiled into losing their
money. However astute a man may consider
himself, experience proves that, with amateurs,
this kind of gambling is sure to result in loss.

An ingenious mode of practising on the cre-
dulity of the public may be noticed in some
financial publications. An editorial notice or
subsidised paragraph will be inserted in the
paper, extolling the merits and predicting the
certain success of some concern which it is
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