Savarin, the famous French gourmet, once said, "A chicken
to a cook is like a canvas to a painter." Enjoy the
recipes and tips that follow, and may they help you to feel
the creativity and confidence that make cooking fun and
eating a joy!



YOU DON'T HAVE TO WING IT!
LET FRANK TAKE YOU UNDER HIS.
Everything You Wanted or Needed to Know about
Cooking Chicken

Frank gets roughly 40,000 consumer letters a year.
Half of these are requests for pamphlets, but many of the
others are requests for information on selecting, storing,
serving, or cooking his products.
These letters are tremendously important to Frank.
Often I've been with him when he has a few extra minutes,
such as waiting for an airplane, and he'll dash to a pay
phone to answer one of the letters with a phone call. He
also likes to attend store openings or conventions or other
public places because he genuinely wants to hear what
people are thinking. One of the marketing men once told me
that he was embarrassed about a day he had planned for
Frank because it included meetings with people who owned
just a few stores. When I passed this on to Frank, he
answered that these were some of the best meetings because
the owners of the smaller stores were so close to their
customers. He went on to say that the reason he likes to