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American Newspaper by Charles Dudley Warner
page 2 of 26 (07%)
expectation of profit by it is the real one, whether the newspaper is
religious, political, scientific, or literary. The exceptional cases of
newspapers devoted to ideas or "causes" without regard to profit are so
few as not to affect the rule. Commonly, the cause, the sect, the party,
the trade, the delusion, the idea, gets its newspaper, its organ, its
advocate, only when some individual thinks he can see a pecuniary return
in establishing it.

This motive is not lower than that which leads people into any other
occupation or profession. To make a living, and to have a career, is the
original incentive in all cases. Even in purely philanthropical
enterprises the driving-wheel that keeps them in motion for any length of
time is the salary paid the working members. So powerful is this
incentive that sometimes the wheel will continue to turn round when there
is no grist to grind. It sometimes happens that the friction of the
philanthropic machinery is so great that but very little power is
transmitted to the object for which the machinery was made. I knew a
devoted agent of the American Colonization Society, who, for several
years, collected in Connecticut just enough, for the cause, to buy his
clothes, and pay his board at a good hotel.

It is scarcely necessary to say, except to prevent a possible
misapprehension, that the editor who has no high ideals, no intention of
benefiting his fellow-men by his newspaper, and uses it unscrupulously as
a means of money-making only, sinks to the level of the physician and the
lawyer who have no higher conception of their callings than that they
offer opportunities for getting money by appeals to credulity, and by
assisting in evasions of the law.

If the excellence of a newspaper is not always measured by its
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