American Newspaper by Charles Dudley Warner
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page 2 of 26 (07%)
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expectation of profit by it is the real one, whether the newspaper is
religious, political, scientific, or literary. The exceptional cases of newspapers devoted to ideas or "causes" without regard to profit are so few as not to affect the rule. Commonly, the cause, the sect, the party, the trade, the delusion, the idea, gets its newspaper, its organ, its advocate, only when some individual thinks he can see a pecuniary return in establishing it. This motive is not lower than that which leads people into any other occupation or profession. To make a living, and to have a career, is the original incentive in all cases. Even in purely philanthropical enterprises the driving-wheel that keeps them in motion for any length of time is the salary paid the working members. So powerful is this incentive that sometimes the wheel will continue to turn round when there is no grist to grind. It sometimes happens that the friction of the philanthropic machinery is so great that but very little power is transmitted to the object for which the machinery was made. I knew a devoted agent of the American Colonization Society, who, for several years, collected in Connecticut just enough, for the cause, to buy his clothes, and pay his board at a good hotel. It is scarcely necessary to say, except to prevent a possible misapprehension, that the editor who has no high ideals, no intention of benefiting his fellow-men by his newspaper, and uses it unscrupulously as a means of money-making only, sinks to the level of the physician and the lawyer who have no higher conception of their callings than that they offer opportunities for getting money by appeals to credulity, and by assisting in evasions of the law. If the excellence of a newspaper is not always measured by its |
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