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How to Tell a Story and Other Essays by Mark Twain
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The humorous story may be spun out to great length, and may wander around
as much as it pleases, and arrive nowhere in particular; but the comic
and witty stories must be brief and end with a point. The humorous story
bubbles gently along, the others burst.

The humorous story is strictly a work of art--high and delicate art
--and only an artist can tell it; but no art is necessary in telling the
comic and the witty story; anybody can do it. The art of telling a
humorous story--understand, I mean by word of mouth, not print--was
created in America, and has remained at home.

The humorous story is told gravely; the teller does his best to conceal
the fact that he even dimly suspects that there is anything funny about
it; but the teller of the comic story tells you beforehand that it is one
of the funniest things he has ever heard, then tells it with eager
delight, and is the first person to laugh when he gets through. And
sometimes, if he has had good success, he is so glad and happy that he
will repeat the "nub" of it and glance around from face to face,
collecting applause, and then repeat it again. It is a pathetic thing to
see.

Very often, of course, the rambling and disjointed humorous story
finishes with a nub, point, snapper, or whatever you like to call it.
Then the listener must be alert, for in many cases the teller will divert
attention from that nub by dropping it in a carefully casual and
indifferent way, with the pretence that he does not know it is a nub.

Artemus Ward used that trick a good deal; then when the belated audience
presently caught the joke he would look up with innocent surprise, as if
wondering what they had found to laugh at. Dan Setchell used it before
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