Hazard of New Fortunes, a — Volume 1 by William Dean Howells
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page 9 of 115 (07%)
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you going to call it?"
"I haven't decided yet; that's one of the things I wanted to talk with you about. I had thought of 'The Syndicate'; but it sounds kind of dry, and doesn't seem to cover the ground exactly. I should like something that would express the co-operative character of the thing, but I don't know as I can get it." "Might call it 'The Mutual'." "They'd think it was an insurance paper. No, that won't do. But Mutual comes pretty near the idea. If we could get something like that, it would pique curiosity; and then if we could get paragraphs afloat explaining that the contributors were to be paid according to the sales, it would be a first-rate ad." He bent a wide, anxious, inquiring smile upon March, who suggested, lazily: "You might call it 'The Round-Robin'. That would express the central idea of irresponsibility. As I understand, everybody is to share the profits and be exempt from the losses. Or, if I'm wrong, and the reverse is true, you might call it 'The Army of Martyrs'. Come, that sounds attractive, Fulkerson! Or what do you think of 'The Fifth Wheel'? That would forestall the criticism that there are too many literary periodicals already. Or, if you want to put forward the idea of complete independence, you could call it 'The Free Lance'; or--" "Or 'The Hog on Ice'--either stand up or fall down, you know," Fulkerson broke in coarsely. "But we'll leave the name of the magazine till we get the editor. I see the poison's beginning to work in you, March; and if I had time I'd leave the result to time. But I haven't. I've got to know |
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