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Hazard of New Fortunes, a — Volume 1 by William Dean Howells
page 9 of 115 (07%)
you going to call it?"

"I haven't decided yet; that's one of the things I wanted to talk with
you about. I had thought of 'The Syndicate'; but it sounds kind of dry,
and doesn't seem to cover the ground exactly. I should like something
that would express the co-operative character of the thing, but I don't
know as I can get it."

"Might call it 'The Mutual'."

"They'd think it was an insurance paper. No, that won't do. But Mutual
comes pretty near the idea. If we could get something like that, it would
pique curiosity; and then if we could get paragraphs afloat explaining
that the contributors were to be paid according to the sales, it would be
a first-rate ad."

He bent a wide, anxious, inquiring smile upon March, who suggested,
lazily: "You might call it 'The Round-Robin'. That would express the
central idea of irresponsibility. As I understand, everybody is to share
the profits and be exempt from the losses. Or, if I'm wrong, and the
reverse is true, you might call it 'The Army of Martyrs'. Come, that
sounds attractive, Fulkerson! Or what do you think of 'The Fifth Wheel'?
That would forestall the criticism that there are too many literary
periodicals already. Or, if you want to put forward the idea of complete
independence, you could call it 'The Free Lance'; or--"

"Or 'The Hog on Ice'--either stand up or fall down, you know," Fulkerson
broke in coarsely. "But we'll leave the name of the magazine till we get
the editor. I see the poison's beginning to work in you, March; and if I
had time I'd leave the result to time. But I haven't. I've got to know
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