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The Man of Letters as a Man of Business by William Dean Howells
page 17 of 37 (45%)
take advantage of his necessity quite the same as if it were his fault;
but I do not say that he will always do so; I believe he will very often
not do so.

At one time there seemed a probability of the enlargement of the author's
gains by subscription publication, and one very well-known American
author prospered fabulously in that way. The percentage offered by the
subscription houses was only about half as much as that paid by the
trade, but the sales were so much greater that the author could very well
afford to take it. Where the book-dealer sold ten, the book-agent sold a
hundred; or at least he did so in the case of Mark Twain's books; and we
all thought it reasonable he could do so with ours. Such of us as made
experiment of him, however, found the facts illogical. No book of
literary quality was made to go by subscription except Mr. Clemens's
books, and I think these went because the subscription public never knew
what good literature they were. This sort of readers, or buyers, were so
used to getting something worthless for their money that they would not
spend it for artistic fiction, or, indeed, for any fiction at all except
Mr. Clemens's, which they probably supposed bad. Some good books of
travel had a measurable success through the book-agents, but not at all
the success that had been hoped for; and I believe now the subscription
trade again publishes only compilations, or such works as owe more to the
skill of the editor than the art of the writer. Mr. Clemens himself no
longer offers his books to the public in that way.

It is not common, I think, in this country, to publish on the half-
profits system, but it is very common in England, where, owing probably
to the moisture in the air, which lends a fairy outline to every
prospect, it seems to be peculiarly alluring. One of my own early books
was published there on these terms, which I accepted with the insensate
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