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The Man of Letters as a Man of Business by William Dean Howells
page 23 of 37 (62%)
and that alone, is good business for a man of letters.

The man of letters must make up his mind that in the United States the
fate of a book is in the hands of the women. It is the women with us who
have the most leisure, and they read the most books. They are far better
educated, for the most part, than our men, and their tastes, if not their
minds, are more cultivated. Our men read the newspapers, but our women
read the books; the more refined among them read the magazines. If they
do not always know what is good, they do know what pleases them, and it
is useless to quarrel with their decisions, for there is no appeal from
them. To go from them to the men would be going from a higher to a lower
court, which would be honestly surprised and bewildered, if the thing
were possible. As I say, the author of light literature, and often the
author of solid literature, must resign himself to obscurity unless the
ladies choose to recognize him. Yet it would be impossible to forecast
their favor for this kind or that. Who could prophesy it for another,
who guess it for himself? We must strive blindly for it, and hope
somehow that our best will also be our prettiest; but we must remember at
the same time that it is not the ladies' man who is the favorite of the
ladies.

There are, of course, a few, a very few, of our greatest authors who have
striven forward to the first place in our Valhalla without the help of
the largest reading-class among us; but I should say that these were
chiefly the humorists, for whom women are said nowhere to have any warm
liking, and who have generally with us come up through the newspapers,
and have never lost the favor of the newspaper readers. They have become
literary men, as it were, without the newspaper readers' knowing it; but
those who have approached literature from another direction have won fame
in it chiefly by grace of the women, who first read them; and then made
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