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The Man of Letters as a Man of Business by William Dean Howells
page 33 of 37 (89%)

The difficulty about payment, as I have hinted, is that literature has no
objective value really, but only a subjective value, if I may so express
it. A poem, an essay, a novel, even a paper on political economy, may be
worth gold untold to one reader, and worth nothing whatever to another.
It may be precious to one mood of the reader, and worthless to another
mood of the same reader. How, then, is it to be priced, and how is it to
be fairly marketed? All people must be fed, and all people must be
clothed, and all people must be housed; and so meat, raiment, and shelter
are things of positive and obvious necessity, which may fitly have a
market price put upon them. But there is no such positive and obvious
necessity, I am sorry to say, for fiction, or not for the higher sort of
fiction. The sort of fiction which corresponds in literature to the
circus and the variety theatre in the show-business seems essential to
the spiritual health of the masses, but the most cultivated of the
classes can get on, from time to time, without an artistic novel. This
is a great pity, and I should be-very willing that readers might feel
something like the pangs of hunger and cold, when deprived of their finer
fiction; but apparently they never do. Their dumb and passive need is
apt only to manifest itself negatively, or in the form of weariness of
this author or that. The publisher of books can ascertain the fact
through the declining sales of a writer; but the editor of a magazine,
who is the best customer of the best writers, must feel the market with a
much more delicate touch. Sometimes it may be years before he can
satisfy himself that his readers are sick of Smith, and are pining for
Jones; even then he cannot know how long their mood will last, and he is
by no means safe in cutting down Smith's price and putting up Jones's.
With the best will in the world to pay justly, he cannot. Smith, who has
been boring his readers to death for a year, may write tomorrow a thing
that will please them so much that he will at once be a prime favorite
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