he cannot live, that society will leave him to starve if he does not hit
its fancy in a picture, or a poem, or a statue; and all this is bitterly
true. He is, and he must be, only too glad if there is a market for his
wares. Without a market for his wares he must perish, or turn to making
something that will sell better than pictures, or poems, or statues.
All the same, the sin and the shame remain, and the averted eye sees them
still, with its inward vision. Many will make believe otherwise, but I
would rather not make believe otherwise; and in trying to write of
Literature as Business I am tempted to begin by saying that Business is
the opprobrium of Literature.


I.

Literature is at once the most intimate and the most articulate of the
arts. It cannot impart its effect through the senses or the nerves as
the other arts can; it is beautiful only through the intelligence; it is
the mind speaking to the mind; until it has been put into absolute terms,
of an invariable significance, it does not exist at all. It cannot
awaken this emotion in one, and that in another; if it fails to express
precisely the meaning of the author, if it does not say him, it says
nothing, and is nothing. So that when a poet has put his heart, much or
little, into a poem, and sold it to a magazine, the scandal is greater
than when a painter has sold a picture to a patron, or a sculptor has
modelled a statue to order. These are artists less articulate and less
intimate than the poet; they are more exterior to their work; they are
less personally in it; they part with less of themselves in the dicker.
It does not change the nature of the case to say that Tennyson and
Longfellow and Emerson sold the poems in which they couched the most
mystical messages their genius was charged to bear mankind. They