generally speaking. I have often thought with amazement of the kindness
shown by the press to our whole unworthy craft, and of the help so
lavishly and freely given to rising and even risen authors. To put it
coarsely, brutally, I do not suppose that any other business receives so
much gratuitous advertising, except the theatre. It is, enormous, the
space given in the newspapers to literary notes, literary announcements,
reviews, interviews, personal paragraphs, biographies, and all the rest,
not to mention the vigorous and incisive attacks made from time to time
upon different authors for their opinions of romanticism, realism,
capitalism, socialism, Catholicism, and Sandemanianism. I have sometimes
doubted whether the public cared for so much of it all as the editors
gave them, but I have always said this under my breath, and I have
thankfully taken my share of the common bounty. A curious fact, however,
is that this vast newspaper publicity seems to have very little to do
with an author's popularity, though ever so much with his notoriety.
Some of those strange subterranean fellows who never come to the surface
in the newspapers, except for a contemptuous paragraph at long intervals,
outsell the famousest of the celebrities, and secretly have their horses
and yachts and country seats, while immodest merit is left to get about
on foot and look up summer-board at the cheaper hotels. That is probably
right, or it would not happen; it seems to be in the general scheme, like
millionairism and pauperism; but it becomes a question, then, whether the
newspapers, with all their friendship for literature, and their actual
generosity to literary men, can really help one much to fortune, however
much they help one to fame. Such a question is almost too dreadful, and,
though I have asked it, I will not attempt to answer it. I would much
rather consider the question whether, if the newspapers can make an
author, they can also unmake him, and I feel pretty safe in saying that I
do not think they can. The Afreet, once out of the bottle, can never be
coaxed back or cudgelled back; and the author whom the newspapers have