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Fanny Herself by Edna Ferber
page 249 of 415 (60%)
other day, and every other one was a good one.

Slosson had long ago abandoned the attempt to keep up with
her. He did not even resent her, as he had at first. "I'm
a buyer," he said, rather pathetically, "and a pret-ty good
one, too. But I'm not a genius, and I never will be. And I
guess you've got to be a genius, these days, to keep up. It
used to be enough for an infants' wear buyer to know
muslins, cottons, woolens, silks, and embroideries. But
that's old-fashioned now. These days, when you hire an
office boy you don't ask him if he can read and write. You
tell him he's got to have personality, magnetism, and
imagination. Makes me sick!"

The Baby Book came off the presses and it was good. Even
Slosson admitted it, grudgingly. The cover was a sunny,
breezy seashore picture, all blue and gold, with plump,
dimpled youngsters playing, digging in the sand, romping
(and wearing our No. 13E1269, etc., of course). Inside were
displayed the complete baby outfits, with a smiling mother,
and a chubby, crowing baby as a central picture, and each
piece of each outfit separately pictured. Just below this,
the outfit number and price, and a list of the pieces
that went to make it up. From the emergency outfit at $3.98
to the outfit de luxe (for Haynes-Cooper patrons) at $28.50,
each group was comprehensive, practical, complete. In the
back of the book was a personal service plea. "Use us," it
said. "We are here to assist you, not only in the matter of
merchandise, but with information and advice. Mothers in
particular are in need of such service. This book will save
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