so set on carrying out competition to its utmost, competition of
cheapness, not of excellence, that they meet the bargain-hunters
half way, and cheerfully furnish them with nasty wares at the cheap
rate they are asked for, by means of what can be called by no
prettier name than fraud. England has of late been too much busied
with the counting-house and not enough with the workshop: with the
result that the counting-house at the present moment is rather
barren of orders.

I say all classes are to blame in this matter, but also I say that
the remedy lies with the handicraftsmen, who are not ignorant of
these things like the public, and who have no call to be greedy and
isolated like the manufacturers or middlemen; the duty and honour of
educating the public lies with them, and they have in them the seeds
of order and organisation which make that duty the easier.

When will they see to this and help to make men of us all by
insisting on this most weighty piece of manners; so that we may
adorn life with the pleasure of cheerfully BUYING goods at their due
price; with the pleasure of SELLING goods that we could be proud of
both for fair price and fair workmanship: with the pleasure of
working soundly and without haste at MAKING goods that we could be
proud of?--much the greatest pleasure of the three is that last,
such a pleasure as, I think, the world has none like it.

You must not say that this piece of manners lies out of my subject:
it is essentially a part of it and most important: for I am bidding
you learn to be artists, if art is not to come to an end amongst us:
and what is an artist but a workman who is determined that, whatever
else happens, his work shall be excellent? or, to put it in another