John Jacob Astor by Elbert Hubbard
page 12 of 28 (42%)
page 12 of 28 (42%)
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and thy own convenience.''
Astor had made friends with the Indians up the Hudson clear to Albany, and they were acting as recruiting agents for him. He was a bit boastful of the fact that he had taught an Indian to play the flute, and anyway he had sold the savage the instrument for a bale of beaver pelts, with a bearskin thrown in for good measure. It was a musical achievement as well as a commercial one. Having collected several thousand dollars' worth of furs he shipped them to London and embarked as a passenger in the steerage. The trip showed him that ability to sell was quite as necessary as the ability to buy--a point which with all of his shrewdness Bowne had never guessed. In London furs were becoming a fad. Astor sorted and sifted his buyers, as he had his skins. He himself dressed in a suit of fur and thus proved his ability as an advertiser. He picked his men and charged all the traffic would bear. He took orders, on sample, from the nobility and sundry of the gentry, and thereby cut the middleman. All of the money he received for his skins, he invested in ``Indian Goods''--colored cloth, beads, blankets, knives, axes, and musical instruments. His was the first store in New York that carried a stock of musical instruments. These he sold to savages, and also he supplied the stolid Dutch the best of everything in this particular line from a bazoo to a Stradivarius violin. |
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