In His Steps by Charles Monroe Sheldon
page 36 of 288 (12%)
page 36 of 288 (12%)
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But the letter directed Norman's attention to the advertising phase of his paper. He had not considered this before. As he glanced over the columns he could not escape the conviction that his Master could not permit some of them in his paper. What would He do with that other long advertisement of choice liquors and cigars? As a member of a church and a respected citizen, he had incurred no special censure because the saloon men advertised in his columns. No one thought anything about it. It was all legitimate business. Why not? Raymond enjoyed a system of high license, and the saloon and the billiard hall and the beer garden were a part of the city's Christian civilization. He was simply doing what every other business man in Raymond did. And it was one of the best paying sources of revenue. What would the paper do if it cut these out? Could it live? That was the question. But was that the question after all? "What would Jesus do?" That was the question he was answering, or trying to answer, this week. Would Jesus advertise whiskey and tobacco in his paper? Edward Norman asked it honestly, and after a prayer for help and wisdom he asked Clark to come into the office. Clark came in, feeling that the paper was at a crisis, and prepared for almost anything after his Monday morning experience. This was Thursday. "Clark," said Norman, speaking slowly and carefully, "I have been looking at our advertising columns and have decided to dispense with |
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