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The Laws of Etiquette by A Gentleman
page 37 of 88 (42%)
servant," etc. are merely forms--"signifying nothing." Do not
therefore avoid them on account of pride, or a dislike to the
person addressed. Do not presume, as some do, to found
expectations of favour or promotion from great men who
profess themselves your obliged servant.

In writing a letter of business it is extremely vulgar to use
satin or glazed gold-edged paper. Always employ, on such
occasions, plain American paper. Place the date at the top of
the page, and if you please, the name of the person at the
top also, just above the 'Sir;' though this last is
indifferent.

In letters to gentlemen always place the date at the end of
the letter, below his name. Use the best paper, but not
figured, and never fail to enclose it in an envelope.
Attention to these matters is indispensable.

To a person whom you do not know well, say Sir, not 'Dear
Sir.' It formerly was usual in writing to a distinguished man
to employ the form 'Respected Sir,' or something of the kind.
This is now out of fashion.

There are a great many forms observed by the French in their
letters, which are necessary to be known before addressing
one of that nation. You will find them in their books upon
such subjects, or learn them from your French master. One
custom of theirs is worthy of adoption among us: to
proportion the distance between the 'Sir' and the first line
of the letter, to the rank of the person to whom you write.
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