The Fortunes of Nigel by Sir Walter Scott
page 38 of 718 (05%)
page 38 of 718 (05%)
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accompanied with the appropriate recommendations of the articles in
which they dealt. This direct and personal application for custom to those who chanced to pass by, is now, we believe, limited to Monmouth Street, (if it still exists even in that repository of ancient garments,) under the guardianship of the scattered remnant of Israel. But at the time we are speaking of, it was practised alike by Jew and Gentile, and served, instead of all our present newspaper puffs and advertisements, to solicit the attention of the public in general, and of friends in particular, to the unrivalled excellence of the goods, which they offered to sale upon such easy terms, that it might fairly appear that the venders had rather a view to the general service of the public, than to their own particular advantage. The verbal proclaimers of the excellence of their commodities, had this advantage over those who, in the present day, use the public papers for the same purpose, that they could in many cases adapt their address to the peculiar appearance and apparent taste of the passengers. [This, as we have said, was also the case in Monmouth Street in our remembrance. We have ourselves been reminded of the deficiencies of our femoral habiliments, and exhorted upon that score to fit ourselves more beseemingly; but this is a digression.] This direct and personal mode of invitation to customers became, however, a dangerous temptation to the young wags who were employed in the task of solicitation during the absence of the principal person interested in the traffic; and, confiding in their numbers and civic union, the 'prentices of London were often seduced into taking liberties with the passengers, and exercising their wit at the expense of those whom they had no hopes of converting into customers by their eloquence. If this |
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