A Man of Samples - Something about the men he met "On the Road" by William H. Maher
page 83 of 183 (45%)
page 83 of 183 (45%)
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advertised to consumers at $1.25 per pair; the maker says the lowest
he can sell at and make a small margin is $8 per dozen. There is a good margin between $8, factory price, and $15, consumer's price, but how is it divided? A retailer is quoted the goods at $8.65 and the jobber at $8. Don't you see that common sense would say $10 to the retailer and $8 to the jobber? If the jobber wants to sell at less than $10 let him do so (he is sure to do it), but the manufacturer should not." "Some houses ignore the jobbers altogether; what would you do with them?" "They are all right; I have no fault to find with them; I can meet all of such competition, and without worrying. No factory can handle my trade so cheaply as I can. A great deal of my trade no factory can reach. Salesmen get higher salaries from the factories than we pay. They only get the trade they drum; there is very little of mail orders from the small trade sent East; what they need they want quickly. Both Russell & Erwin and Sargent & Co. have drummed the retail trade for years, but they have done jobbers no harm, and of late are very anxious to get the jobbing trade. I don't fear the drummers from the factories, but I do dread the low quotations they scatter around, because I must meet their figures." Mr. Shively seemed pleased at having a good listener, and had talked as if enjoying himself. While I was very much interested in his views, still it is probable I should have acted just the same even if I had cared nothing about what he said. No higher compliment is paid to a man than to place him over you as your teacher. I left him after getting a fair order from him, and passed into a large retail store. |
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