Apparently it is more modest to be conceited in the third person, like
the child who says "Tommy is a good boy," or in the first person plural,
like the leader-writer of "The Times," who bids the Continent tremble at
his frown. By a singular fallacy, which ought scarcely to deceive
children, it is forgotten that everything that has ever been written
since the world began has been written by some one person, by an "I,"
though that "I" might have been omitted from the composition or replaced
by the journalistic "we." To some extent the journalist does sink his
personality in that imaginary personality of his paper, a personality
built up, like the human personality, by its past; and the result is a
pompous, colourless, lifeless simulacrum. But in every other department
of letters the trail of the "I" is over every page and every sentence.
The most impersonal essays and poems are all in a sense egoistic.
Everything should really be between inverted commas with an introductory
_Thus say I_. But as these are omitted, as being understood, they come at
last to be _mis_understood.

In the days ere writing was invented, this elementary error was not
possible. The words were heard issuing from the lips of a single man;
every opinion, every law of conduct, must have been at first formulated
through the lips of some one man. And to this day, in spite of the
wilderness of tradition and authority by which we are overgrown, the
voice of the one man is still our only living source of inspiration and
help. Every new thought must pass through the brain, every moral ideal
through the conscience, of an individual. Voices, voices, we want--not
echoes. Better the mistaken voice of honest individuality than the
soulless bleat of the flock. There are too many of Kipling's Tomlinsons
in the world, whose consciences are wholly compact of _on dits_, on whom
the devil himself, sinned they never so sadly, would refuse to waste his
good pit-coal. "Bad taste"--that opprobrious phrase which, worse than the