noticeable vocal effects serve to draw attention to the word and give
it expressive significance. These effects are everywhere common in good
everyday speech. In the formal art of speaking, they have to be more or
less thought out and consciously practiced.

Emphasis is determined by the comparative importance of ideas. An idea
is important when, being the first to arise in the mind, it becomes the
motive for utterance. We see an object, the idea of high or broad or
beautiful arises in the mind; we so form a sentence as to make that
idea stand forth; this idea, or the word expressing it, becomes vocally
emphatic. In this sentence, "He has done it in a way to impress upon
the Filipinos, so far as action and language can do it, his desire, and
the desire of our people, _to do them good_," the idea "to do them
good" is the one that arose first in the mind of the speaker and called
up the other ideas that served to set this one prominently forth. It is
the emphatic idea. It should be carried in the mind of the student
speaker from the beginning of the sentence. Again, an idea is important
when it arises as closely related to the first, and becomes the chief
means of giving utterance concerning the first. This second idea may be
something said about the first; it may be compared or contrasted with
the first. Being matched against the first, it may become of equal
significance with it. "Who is here so _base_ that would be a
_bondman_?" Here the idea "base" is used to emphasize the quality
of "bondman," and becomes equally emphatic with that idea. Other ideas,
or other words expressing them, being formed around these principal
ones, will be subordinated or more loosely run over, since they simply
serve as the setting for the principal ones, or the connecting links,
holding them together. Sometimes an idea arising in the mind grows in
intensity, asserting itself by stronger and stronger successive words.
For example, "He _mocks_ and _taunts_ her, he _disowns, insults_ and