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Public Opinion by Walter Lippmann
page 53 of 355 (14%)
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Very few people have an accurate idea of fifteen minutes, so the
figures are not to be taken literally. Moreover, business men,
professional people, and college students are most of them liable to a
curious little bias against appearing to spend too much time over the
newspapers, and perhaps also to a faint suspicion of a desire to be
known as rapid readers. All that the figures can justly be taken to
mean is that over three quarters of those in the selected groups rate
rather low the attention they give to printed news of the outer world.

These time estimates are fairly well confirmed by a test which is less
subjective. Scott asked his Chicagoans how many papers they read each
day, and was told that

14 percent read but one paper
46 " " two papers
21 " " three papers
10 " " four papers
3 " " five papers
2 " " six papers
3 " " all the papers (eight
at the time of this inquiry).

The two- and three-paper readers are sixty-seven percent, which comes
fairly close to the seventy-one percent in Scott's group who rate
themselves at fifteen minutes a day. The omnivorous readers of from
four to eight papers coincide roughly with the twenty-five percent who
rated themselves at more than fifteen minutes.

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