IV. Opinion 7.1 { (b) Letters & Exchange 3.2

V. Advertisements 32.1


In order to bring this table into a fair comparison, it is necessary
to exclude the space given to advertisements, and recompute the
percentages. For the advertisements occupied only an infinitesimal
part of the conscious preference of the Chicago group or the college
group. I think this is justifiable for our purposes because the press
prints what advertisements it can get, [Footnote: Except those which it
regards as objectionable, and those which, in rare instances, are
crowded out.] whereas the rest of the paper is designed to the taste
of its readers. The table would then read:

{War News 26.4-
{ {Foreign 1.8-
I. News 81.4+{General News 32.0+ {Political 9.4+
{ {Crime 4.6-
{ {Misc. 16.3+
{
{ {Business 12.1-
{Special " 23.0- {Sporting 7.5+
{Society 3.3-
II. Illustrations 4.6-
III. Literature 3.5+
IV. Opinion 10.5- {Editorials 5.8-
{Letters 4.7+