Concretely, what I most realized about business in that year--and I have
been learning more each year without finding it necessary to change my
first conclusions--is this:

(1) That finance is given a place ahead of work and therefore tends to
kill the work and destroy the fundamental of service.

(2) That thinking first of money instead of work brings on fear of
failure and this fear blocks every avenue of business--it makes a man
afraid of competition, of changing his methods, or of doing anything
which might change his condition.

(3) That the way is clear for any one who thinks first of service--of
doing the work in the best possible way.




CHAPTER III

STARTING THE REAL BUSINESS


In the little brick shop at 81 Park Place I had ample opportunity to
work out the design and some of the methods of manufacture of a new car.
Even if it were possible to organize the exact kind of corporation that
I wanted--one in which doing the work well and suiting the public would
be controlling factors--it became apparent that I never could produce a
thoroughly good motor car that might be sold at a low price under the