The Man of Letters as a Man of Business by William Dean Howells
page 16 of 41 (39%)
page 16 of 41 (39%)
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thing. It will be business for the publisher to take advantage
of his necessity quite the same as if it were his fault; but I do not say that he will always do so; I believe he will very often not do so. At one time there seemed a probability of the enlargement of the author's gains by subscription publication, and one very well-known American author prospered fabulously in that way. The percentage offered by the subscription houses was only about half as much as that paid by the trade, but the sales were so much greater that the author could very well afford to take it. Where the book-dealer sold ten, the book-agent sold a hundred; or at least he did so in the case of Mark Twain's books; and we all thought it reasonable he could do so with ours. Such of us as made experiment of him, however, found the facts illogical. No book of literary quality was made to go by subscription except Mr. Clemens's books, and I think these went because the subscription public never knew what good literature they were. This sort of readers, or buyers, were so used to getting something worthless for their money, that they would not spend it for artistic fiction, or indeed for any fiction all, except Mr. Clemens's, which they probably supposed bad. Some good books of travel had a measurable success through the book agents, but not at all the success that had been hoped for; and I believe now the subscription trade again publishes only compilations, or such works as owe more to the skill of the editor than the art of the writer. Mr. Clemens himself no longer offers his books to the public in that way. It is not common, I think, in this country, to publish on the |
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