The Man of Letters as a Man of Business by William Dean Howells
page 21 of 41 (51%)
page 21 of 41 (51%)
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carriage on the profits of his literature, unless it was in some
modest country place where one could take care of one's own horse. But this is simply because the authors are so many, and the publishers are so few. If we wish to reverse their positions, we must study how to reduce the number of authors and increase the number of publishers; then prosperity will smile our way. VIII. Some theories or superstitions publishers and authors share together. One of these is that it is best to keep your books all in the hands of one publisher if you can, because then he can give them more attention ad sell more of them. But my own experience is that when my books were in the hands of three publishers they sold quite as well as when one had them; and a fellow author whom I approached in question of this venerable belief, laughed at it. This bold heretic held that it was best to give each new book to a new publisher, for then the fresh man put all his energies into pushing it; but if you had them all together, the publisher rested in a vain security that one book would sell another, and that the fresh venture would revive the public interest in the stale ones. I never knew this to happen, and I must class it with the superstitions of the trade. It may be so in other and more constant countries, but in our fickle republic, each last book has to fight its own way to public favor, much as if it had no sort of literary lineage. Of course this is stating it rather largely, and the truth will be found inside rather than outside of my statement; but there is at least |
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