mountains and erect industrial pyramids.




The ADVANTAGES Of Doing
_Business_ By Letter

PART I--PREPARING TO WRITE THE LETTER--CHAPTER 2


_Letters have their limitations and their advantages. The
correspondent who is anxious to secure the best results should
recognize the inherent weakness of a letter due to its lack of
personality in order to reinforce these places. Equally essential is
an understanding of the letter's great_ NATURAL ADVANTAGES _so that
the writer can turn them to account--make the most of them. It
possesses qualities the personal representative lacks and this
chapter tells how to take advantage of them_

* * * * *

While it is necessary to know how to write a strong letter, it is
likewise essential to understand both the limitations of letters and
their advantages. It is necessary, on the one hand, to take into
account the handicaps that a letter has in competition with a
personal solicitor. Offsetting this are many distinct advantages the
letter has over the salesman. To write a really effective letter, a
correspondent must thoroughly understand its carrying capacity.