PART II
_How to Write the Letter_
5: How to Begin a Business Letter
6: How to Present Your Proposition
7: How to Bring the Letter to a Close


PART III
_Style--Making the Letter Readable_
8: "Style" in Letter Writing--And How to Acquire It
9: Making the Letter Hang Together
10: How to Make Letters Original
11: Making the Form Letter Personal


PART IV
_The Dress of a Business Letter_
12: Making Letterheads and Envelopes Distinctive
13: The Typographical Make-up of Business Letters
14: Getting a Uniform Policy and Quality in Letters
15: Making Letters Uniform in Appearance


PART V
_Writing the Sales Letter_
16: How to Write the Letter That Will "Land" the Order
17: The Letter That Will Bring An Inquiry
18: How to Close Sales by Letter