"The right sort of a letter would have attracted his attention,
aroused his interest, created a desire and stimulated him to
action."

* * * * *

Then there is the opening that starts out with an appeal to human
interest. It is the one opening where the writer can talk about
himself and still get attention and work up interest:


"Let me tell you how I got into the mail order business and made so
much money out of it."

* * * * *


"I wish I could have had the opportunity thirty years ago that you
have today. Did I ever tell you how I started out?"

* * * * *


"I have been successful because I have confidence in other people."

* * * * *


"I was talking to Mr. Phillips, the president of our institution,