"Leaving our letter unsealed for postal inspection is the best proof
that our goods are exactly as represented."

* * * * *

The originality of the idea impresses one. There is no danger that
the letter will be shunted into the waste basket without a reading.

There are times when it is necessary to disarm the resentment of the
reader in the very first paragraph, as, for instance, when there has
been a delay in replying to a letter. An opening that is all too
common reads:


"I have been so extremely busy that your letter has not received my
attention."

* * * * *

Or the writer may be undiplomatic enough to say:


"Pardon delay. I have been so much engaged with other matters that I
have not found time to write you."

* * * * *

The considerate correspondent is always careful that his
opening does not rub the wrong way. One writer starts out
by saying: