selects these materials fails to take into account the fact that women
are almost fanatically intolerant of two things, rust and
discoloration. It may be but one bolt that can rust, but women under
our observation have utterly condemned a washing machine for which they
paid from $125 to $165 because of this one bolt alone. We have heard
them further condemn a machine because of the difficulty of keeping it
polished.

It is not purpose, we are convinced, but it must be carelessness on the
part of that manufacturer who allows the use of a rusting screw here or
a bolt there when the rest of the equipment is safeguarded against such
conditions. In one specific instance a single part of a machine
intended to be used in connection with water was made up of five
different metals. Each one of these metals had its own different
reaction towards hard water in the presence of soap. That this
manufacturer had intended no slight toward his product was indicated by
the fact that the largest section of this part was constructed of the
most expensive material. He probably fully believed that he had made
that particular part of rustproof material but it was the selection of
defective small parts that offset any advantage due to his use of fine
materials for the major part of the machine.




THE RELATION OF SECTIONAL SELLING TO MATERIALS USED.


Because a great deal of household equipment that is of interest to
women must be used as a water container, the effect of water of varying