consideration is intermittent use that must be met successfully by all
home devices. It is the unusual home in which washing is done more than
once or twice a week. The balance of the time the machine must stand
idle. And this is true of practically every other type of labor saving
device. It represents the most difficult of conditions a factory
product has to face.

In dealing in the following pages with this most important subject it
must be understood that Good Housekeeping Institute is offering
valuable facts that have been established through fifteen years of
experience in testing household equipment, and is further utilizing the
viewpoint of thousands of consumers and dealers who have come for a
conference with us either in person or by letter.




POINTS OFTEN OVERLOOKED BY MANUFACTURERS.


It is not too much to say that in general the manufacturer wants to
produce the article that the woman wants to buy. In many cases the
reason he does not accomplish it is due to the fact that he does not
divide his expenditures wisely. He neglects to pay the price for the
highest grade skill in designing and he markets his product too
quickly.

The importance of developing a specific design cannot be overestimated.
No machine on the market, of any type, is one hundred per cent perfect
and none on the market should, therefore, be taken as a standard to be