equipment priced under or around five dollars it is easy to make large
sales upon the time or labor-saving qualities the devices may have. But
repeat sales are affected by the quality of construction and materials
used.

In all higher priced equipment the question of strength and quality
seems uppermost in her mind, but a difference in price between two
makes or two models of same manufacture, often results in the sale of
the higher priced, because she has enjoyed the opportunity of
discrimination.

There seems to be no question that the woman purchaser is willing to
pay _any added sum required to make construction better or
convenience greater_--always provided that the salesman convinces
her she is obtaining the quality she is paying for.


In selecting a Vacuum Cleaner, the woman looks for:

1. A design that will prove efficient at low upkeep cost over a period
of time.

2. If motor driven brush type [Footnote: Her selection may include
either motor driven brush type or air type machine, since properly
designed, either will care for all kinds of soil, including thread and
lint.], there must be correct relation between air suction power and
brush sweeping action.

3. As light a construction as is consistent with quality.