time is allowed for habituation to any increase in pecuniary
ability and for acquiring facility in the new and larger scale of
expenditure that follows such an increase. It is much more
difficult to recede from a scale of expenditure once adopted than
it is to extend the accustomed scale in response to an accession
of wealth. Many items of customary expenditure prove on analysis
to be almost purely wasteful, and they are therefore honorific
only, but after they have once been incorporated into the scale
of decent consumption, and so have become an integral part of
one's scheme of life, it is quite as hard to give up these as it
is to give up many items that conduce directly to one's physical
comfort, or even that may be necessary to life and health. That
is to say, the conspicuously wasteful honorific expenditure that
confers spiritual well-being may become more indispensable than
much of that expenditure which ministers to the "lower" wants of
physical well-being or sustenance only. It is notoriously just as
difficult to recede from a "high" standard of living as it is to
lower a standard which is already relatively low; although in the
former case the difficulty is a moral one, while in the latter it
may involve a material deduction from the physical comforts of
life.

But while retrogression is difficult, a fresh advance in
conspicuous expenditure is relatively easy; indeed, it takes
place almost as a matter of course. In the rare cases where it
occurs, a failure to increase one's visible consumption when the
means for an increase are at hand is felt in popular apprehension
to call for explanation, and unworthy motives of miserliness are
imputed to those who fall short in this respect. A prompt
response to the stimulus, on the other hand, is accepted as the