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Robert Browning: How to Know Him by William Lyon Phelps
page 36 of 384 (09%)
in 1880, and not do it in 1680? If we do not attempt an ultimate
metaphysical analysis, the answer is clear. The bookseller supplies
the public, the publisher supplies the bookseller, the author
supplies the publisher. A bookseller has in his window what the
people want, and the publisher furnishes material in response to the
same desire; just as a farmer plants in his fields some foodstuffs
for which there is a sharp demand. Authors are compelled to write
for the market, whether they like it or not, otherwise their work
can not appear in print. The reason why the modern novel, with all
its shortcomings, is the mirror of ideas on every conceivable topic
in religious, educational, economic, and sociological thought, is
because the vast majority of writers are at this moment compelled by
the market to put their reflections into the form of novels, just as
Marlowe and Chapman were forced to write plays. With one exception,
the law of supply and demand determines the metrical shape of the
poet's frenzy, and the prose mould of the philosopher's ideas.

The exception is so rare that it establishes the rule. The exception
is Genius--next to radium the scarcest article on earth. And even
Genius often follows the market--it takes the prevailing literary
fashion, and adapts itself to the form in vogue in a more excellent
way. Such genius--the Genius for Adaptation--never has to wait long
for recognition, simply because it supplies a keen popular demand.
Such a genius was Shakespeare: such a genius was Pope: such a genius
was Scott: such a genius was Byron: such a genius was Tennyson. But
the true exception to the great economic law is seen in the Man of
Original Genius, who cares not at all for the fashion except perhaps
to destroy it. This man is outside the law of supply and demand,
because he supplies no demand, and there exists no demand for him.
He therefore has to create the demand as well as the supply. Such a
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