of trust and monopoly, the business of the future must be conducted on
large lines. The profits of the future will be the legitimate reward of
economy, organization, and boldness of conception. To this end absolute
honesty is essential to success. The merchant selling poor goods at high
prices, an article which looks as good as the real thing but is something
else, must give place to a larger system, with specialized service on a
basis of absolute truthfulness. Business of a large scale must finally
demand publicity and equity. Sooner or later even monopolies must grant
this, whether we insist on it by statute or not. It is necessary for their
own protection; for large structures cannot long stand on insecure
foundations. In the long run trade is honest; for dishonest trade cuts its
own throat.

Above all, because including all, the century will ask for men of sober
mind. The finest piece of mechanism in all the universe is the brain of man
and the mind which is its manifestation. What mind is, or how it is related
to brain cells, we cannot say, but this we know, that as the brain is, so
is the mind; whatever injury comes to the one is shown in the other. In
this complex structure, with its millions of connecting cells, we are able
to form images of the external world, truthful so far as they go, to retain
these images, to compare them, to infer relations of cause and effect, to
induce thought from sensation, and to translate thought into action. In
proportion to the exactness of these operations is the soundness, the
effectiveness of the man. The man is the mind, and everything else is
accessory. The sober man is the one who protects his brain from all that
would do it harm. Vice is our name for self-inflicted injury, and the
purpose of vice is to secure a temporary feeling of pleasure through injury
to the brain. Real happiness does not come through vice. You will know that
which is genuine because it makes room for more happiness. The pleasures of
vice are mere illusions, tricks of the nervous system, and each time these