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A Publisher and His Friends - Memoir and Correspondence of John Murray; with an - Account of the Origin and Progress of the House, 1768-1843 by Samuel Smiles
page 84 of 594 (14%)
time observe that Mr. Gifford is the most obliging and well-meaning man
alive, and that he is perfectly ready to be instructed in those points
of which his seclusion renders him ignorant; and all that I wish and
mean is, that we should strive to open clearly the view which is so
obvious to us--that our first number must be a most brilliant one in
every respect; and to effect this, we must avail ourselves of any
valuable political information we can command. Those persons who have
the most interest in supporting the Review must be called upon
immediately for their strenuous personal help. The fact must be obvious
to you,--that if Mr. Canning, Mr. Frere, Mr. Scott, Mr. Ellis, and Mr.
Gifford, with their immediate and true friends, will exert themselves
heartily in every respect, so as to produce with secrecy only _one_
remarkably attractive number, their further labour would be
comparatively light. With such a number in our hands, we might select
and obtain every other help that we required; and then the persons named
would only be called upon for their information, facts, hints, advice,
and occasional articles. But without this--without producing a number
that shall at least equal, if not excel, the best of the _Edinburgh
Review_, it were better not to be attempted. We should do more harm to
our cause by an unsuccessful attempt; and the reputation of the
_Edinburgh Review_ would be increased inversely to our fruitless
opposition.... With respect to bookselling interference with the Review,
I am equally convinced with yourself of its total incompatibility with a
really respectable and valuable critical journal. I assure you that
nothing can be more distant from my views, which are confined to the
ardour which I feel for the cause and principles which it will be our
object to support, and the honour of professional reputation which would
obviously result to the publisher of so important a work. It were silly
to suppress that I shall not be sorry to derive from it as much profit
as I can satisfactorily enjoy, consistent with the liberal scale upon
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