The first men to function in the creation of new industries are
those who are already well grounded by long experience in some
special form of industry. The new organizations must have men well
qualified to direct each of its branches.

In general it may be stated that a new organization must start
with a superior article to manufacture and the elements of a
superior organization. Sometimes it is possible by invention alone
to win without the aid of the modern plan of specialized
organization. On the other hand, the success may be attained by
superior organization without a superior article to manufacture,
but in general it is better to combine all of the possible
beneficial factors in a new organization.

Organizers should know the market possibilities. If possible, the
product should be sold directly to the user. The contact with the
ultimate user is of supreme importance in the development of the
invention and the organization. In dealing through a selling
agency the manufacturer is not in control of the whole business.
The selling agent dictates the policy of the whole business. He
dictates the policy of the manufacturing plant from the selling
agent's needs and that seldom fits the manufacturing conditions.
The selling department generally demands many changes in product
and wide range of articles of manufacture, while the manufacturing
conditions require that special skill and ability that can only be
developed by continuity of action of a given kind, and this
restricts the range of produce.

If the head or one of the heads of a proposed organization knows
the market condition and knows what can be done in the sale of a