this receptivity or assimilating power may be increased by
presenting new ideas and methods in agreeable form. A full
realization of the effect of this inertia of thought and habit
makes the great efficiency of specialization more comprehensible.

It is this human side that is the key, and if we do not act in
full accord with it we will probably be working against a great
handicap.

The inertia works two ways. It hurts a progressive man just as
much to be tied to a work that requires no brainwork as it hurts a
sleepy member to be disturbed by progressive talk.



Money not the Only Dividend.

The major policies of management that should be known to the
inventor are those which have been adopted to make the business
pay. Not necessarily to pay in dollars and cents today, but to pay
in every sense, and in the long run, in dollars and in other
things.

It cannot pay in dollars if the other things are missing. By other
things are meant good organization built on best conditions of
mind and body for each of the beings included in the organization.
On such things the stability of the organization depends.

No matter how much the manager of a business may wish to run it
for other things exclusively, or for dollars exclusively, he will