in making the paper self-supporting.

1915
New Subscriptions Discontinuances
January 1,297 407
February 2,088 346
March 1,048 714
April 532 225
May 1,259 301
June 972 492
July 1,513 253
August 2,265 188
September 1,135 168
October 657 312
November 326 140
December 563 263

In this connection it ought to be said here that all subscriptions
divide into two classes: Those that are expected to make converts
and may or may not be expected to renew, and second, those who are
suffragists and may logically be expected to renew. When an order for
a subscription is given, it, therefore, ought to make clear whether it
is for a suffragist or for some one who it is hoped will be converted
by reading the paper. If the name is that of a suffragist, it is
legitimate and entirely fair that we should offer the paper for her at
$1.00 a year and should expect her to renew, and it may be considered
our fault if she does not. If, on the other hand, the paper is being
sent merely as a piece of propaganda literature to a person who
knows nothing of the cause, to one who is undecided, or to an avowed
anti-suffragist, it ought to be paid for as literature and that name