ought not to be counted as legitimate circulation.

How many of the total number of discontinuances come from the use of
the paper as propaganda literature, and how many come from the rank
and file of suffragists whom we ought to be expected to hold as
regular readers, cannot be known. Detailed records showing this are
being kept for 1916, and we expect to be in a better position to solve
some of the circulation difficulties in the future than ever in the
past,--chiefly because we never dared to spend the money to have the
records and study and analyses made.

It ought to be said in this connection that we have, since the first
of the year, revised our whole system of billing and are sending a
different kind of reminder to renew to those who have been receiving
a trial subscription, a complimentary subscription from a friend, a
first year subscription for which they have themselves paid, from
the one we send to those who have been taking the paper for a year
or more. With the latter, for the most part, we simply have to remind
them that their subscription has run out. In the billing department,
therefore, we have six different kinds of reminders or requests to
renew.

So much for that part of the work of the Circulation Department that
has to do with entering, recording, billing, analyzing and studying.
We turn now to what may be called plans and advance work for making
more subscriptions come in, that is, for increasing the circulation of
the paper.

We have on cards the names of nearly 35,000 members of suffrage
leagues who are not subscribers for the Woman's Journal. This large