by means of letters, sample copies, and follow up letters until the
last one of them has enrolled as a regular reader.

But advance work requires funds. No matter how necessary to the cause
of equal suffrage it may be to enroll those 68,000 suffragists as
readers, the United States Post Office will not sell us stamps for
writing to them unless we can make cash payments. Funds for other
parts of the work of increasing the circulation are equally necessary,
and the work halts for lack of that which reformers always lack.

The Woman's Journal can make suffrage speeches every week in the
remote parts as well as in the crowded cities, and it can do this more
cheaply than can any other agent of equal quality. But if the paper
is to do its part in the general suffrage work, it must be through the
body of organized suffragists, and not single-handed. The movement is
growing too fast for the management, unaided by organization, to make
the obvious and necessary expansion.




=What Papers Live By=


[Illustration: The First Editor of the Woman's Journal Mary A.
Livermore]

One of the well-known facts in the world of publishing newspapers and
periodicals is that neither magazines, newspapers nor periodicals of
any kind live by the subscription price. Most of them live chiefly by