advertisements.

Why, then, does the Journal not carry more advertising? The answer is
that it will not take most of the advertisements it can get, and it
cannot get most of the advertisement sit wants. In the first place.
The Woman's Journal will not accept liquor or tobacco advertisements,
or any advertisements of patent medicines, swindling schemes,
or matters of a questionable character. Every year it declines a
considerable amount of business on this score.

"But," the reader is sure to say, "what about the thousand and one
advertisements which are legitimate? There are hundreds and thousands
of advertisements of women's products for which the Journal ought to
be an excellent medium." In answer to this one might almost say that
the better the grade of advertising the harder it is to get. The
better grades of advertising require a much larger circulation than
we have and a better grade of paper on which to print their
advertisements; they naturally want their advertisements to be shown
in the most attractive manner. And there are hundreds of publications
just as good as ours which can give them the proper display.

Another difficulty we have to combat is the fact that our paper is not
well known to men; it is not advertised anywhere, it is not displayed
anywhere; they rarely see any one reading it; they cannot get it on
the newsstands, and, in short, they cannot imagine who reads it. This
is hard to combat.

Another reason given by those who refuse to advertise in the Woman's
Journal is that the advertiser or the advertising agent does not
believe in equal suffrage, or to use his own expression, he is "not a