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Creative Impulse in Industry - A Proposition for Educators by Helen Marot
page 21 of 106 (19%)
It is an historical fact as well as a psychological one that you do
not get rid of traits or institutions except as you replace them with
something of positive service, or greater competitive value. The
institution of capitalism exists not because of its predatory
character, but because in spite of its exploitation it _promotes_
industry, and labor and other industrial technicians do not. As our
industrial institutions have grown out of a predatory concept instead
of a creative one, as capture has been rewarded rather than work, as
the possessive desire has been stimulated and the creative desire
has been sacrificed, as employers of men and owners of machines have
engaged in production because of their interest not in the process or
in the use of the product, but in the reward, as wage workers have
hired out for the day's work or continued during their adult life in
their trade without interest in its development, because like their
employers they wanted the highest cash return, wealth exploitation
has come to be synonymous in the minds of men with wealth creation. A
creative concept which could survive and inhibit the predatory concept
must rest on such elements of creative force as are now absent from
our industrial institution.

It is almost axiomatic to say that a system of wealth production which
cultivated creative effort would yield more in general terms of
life as well as in terms of goods, than a system like our own which
exploits creative power. It is obvious that the disintegrating
tendency in our system is due to the fact that production is dependent
for its motive force on the desire to possess. It is also obvious that
a rational system of industry which sought to give that desire among
all men full opportunity for satisfaction would also undertake to
cultivate the creative impulse for the sake of increasing creative
effort The result would be an increase in production. As logical
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