develop their high and attractive natural flavor and fragrance. They
should be most carefully shelled after roasting and finely ground
without concealed additions. This is the process in all honest
manufactories of the cacao products.

Now, as a matter of fact, in the preparation of many of the cacao
products on the market, a wholly different course has been pursued.
Beans of poor quality are used, because of their cheapness, and in some
instances they are only imperfectly, if at all, shelled before grinding.
Chemical treatment is relied on to correct in part the odor and taste of
such inferior goods, and artificial flavors, other than the time-honored
natural vanilla and the like, are added freely. The detection of such
imposition is easy enough to the expert, but is difficult to the novice;
therefore the public is largely unable to discriminate between the good
and the inferior, and it is perforce compelled to depend almost entirely
on the character and reputation of the manufacturer.

A distinguished London Physician, in giving some hints concerning the
proper preparation of cocoa, says:

"Start with a pure cocoa of undoubted quality and excellence of
manufacture, and which bears the name of a respectable firm. This point
is important, for there are many cocoas on the market which have been
doctored by the addition of alkali, starch, malt, kola, hops, etc."

Baker's Breakfast Cocoa is absolutely pure, and, being ground to an
extraordinary degree of fineness, is highly soluble. The analyst of the
Massachusetts State Board of Health states in his recent valuable work
on "Food Inspection and Analysis," that the treatment of cocoa with
alkali for the purpose of producing a more perfect emulsion is