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Increasing Human Efficiency in Business, a contribution to the psychology of business by Walter Dill Scott
page 50 of 335 (14%)
factors in the evolution of man, has raged most_


_fiercely among equals; without it, development
scarcely would have been possible_.

So fundamental has been this struggle
that the necessity for it has become firmly
established within us. We require it to stimulate
us to attain our highest ends.

As is made evident by a consideration of
imitation we are eminently social creatures.
We imitate the acts of those about us. Imitation
is, however, only the first stage of our
social relationship. We first imitate and then
compete. I purchase an automobile in imitation
of the acts of my friends, but I compete
with them by securing a more powerful or
swifter car. By erecting a new building because
some other banker has done so, the
second individual does more than imitate.
He competes with the first by planning to
erect a more magnificent structure and on a
more commanding site. Or a great retail
store, announcing a ``February sale'' of ``white
goods'' or furniture, invariably tries to surpass
the bargains offered by rival establishments.



We do indeed imitate and compete with all

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