there is no heart in the work (absence of
feeling) relatively little can be accomplished,
even though the intellect be convinced and the
will strained to the utmost. The employee
who lacks loyalty to his employer can at least
render but half-hearted service even though
he strive to his utmost and though he be convinced
that his financial salvation is dependent
upon efficient service. _The employer who
secures the loyalty of his men not only secures
better service, but he enables his men to accomplish_

_more with less effort and less exhaustion_. The
creator of loyalty is a public benefactor.

Such loyalty is always reciprocal. The
feeling which workmen entertain for their
employer is usually a reflection of his attitude
towards them. Fair wages, reasonable hours,
working quarters and conditions of average
comfort and healthfulness, and a measure of
protection against accident are now no more
than primary requirements in a factory or
store. Without them labor of the better,
more energetic types cannot be secured in the
first place or held for any length of time.
And the employer who expects, in return for
these, any more than the average of uninspired
service is sure to be disappointed.