buying, production, and selling organizations
whenever these fall short of the service offered
outside; while the principle of stock distribution
or other forms of profit sharing has
been adopted by so many companies that it
has come to be a recognized method of promoting
loyalty.

Regard for the employee's personality must
be carried down in an unbroken chain through
all the ranks. It may be broken at any step
in the descent by an executive or foreman
who has not himself learned the lesson that
loyalty to the house includes loyalty to the
men under him.

It is not uncommon, in some American
houses, to find three generations of workers
--grandfather, father, and apprentice son--
rendering faithful and friendly service; or to
discover a score of bosses and men who have

spent thirty or forty years--their entire
productive lives--in the one organization.
Where such a bond exists between employer
and employees, it becomes an active, unfailing
force in the development of loyalty, not only
among the veterans, but also among the newest
recruits for whom it realizes an illustration of
what true coperation means.