workmen. Everything connected with the
firm which has human interest should be included
in this history. This educational campaign
should change the loyalty to the _*men_
in the firm into loyalty to the _*firm_ itself. It
should be an attempt to give the firm a personality,
and of such a noble character that it
would win the loyalty of the men. This could
be accomplished at little expense and with
great profit.



CHAPTER V

CONCENTRATION

AS A MEANS OF INCREASING HUMAN EFFICIENCY

THE owner of one of the largest and most
complex businesses in America handles
his day's work on a schedule as exacting
as a railway time-table. In no other way
could he keep in touch with and administer
the manifold activities of his industry and a
score of allied interests--buying of the day's
raw materials for a dozen plants in half as
many markets, direction of an organization
exceeding 20,000 men, selling and delivering
a multitude of products in a field as wide as